Lighthouse Online ContentAug 21, 20193 minUnderstanding Your Buyer PersonasPut simply, a 'buyer persona' is best described as 'a semi-fictional representation of your ideal customer based on market research and...
Lighthouse Online ContentAug 14, 20193 minOur Tips For Keeping Your Customers EngagedWhen it comes to keeping your target audience engaged, it can often seem like a losing battle - however, keeping your customers engaged...
Lighthouse Online ContentJul 31, 20194 minCaught Out! Exposing Those Social Media Myths of 2019 As with any new technology or rise in popularity of a new platform, social media has grown and developed its own fair share of myths and...
Lighthouse Online ContentJul 21, 20193 minWhy Testimonials and Reviews Are Powerful Assets To Any Marketing Strategy. No matter whether you're selling products or selling services, here at Lighthouse we believe that any content strategy is immediately...
Lighthouse Online ContentJul 15, 20193 min5 Social Media Tools You Need To Know About In 2019From creating new leads to helping to manage your social profiles, there are plenty of readily available tools out there to help maximise...
Lighthouse Online ContentApr 7, 20192 min5 Handy Tactics For Smashing Social MediaWhen it comes to managing and maintaining your brand through Social Media, it's important to ensure you stay connected. Here are some Top...