Put simply, a 'buyer persona' is best described as 'a semi-fictional representation of your ideal customer based on market research and r...

When it comes to keeping your target audience engaged, it can often seem like a losing battle - however, keeping your customers engaged f...

As with any new technology or rise in popularity of a new platform, social media has grown and developed its own fair share of myths and ...

No matter whether you're selling products or selling services, here at Lighthouse we believe that any content strategy is immediately str...

From creating new leads to helping to manage your social profiles, there are plenty of readily available tools out there to help maximise...

When it comes to managing and maintaining your brand through Social Media, it's important to ensure you stay connected. Here are some Top...